Click Add for points, spend points on points per click, then on auto clicking, then on the ability to die. Death is the reset here, and each one boosts everything that follows, so the loop becomes live, grow, die, grow faster.
The higher layer the game is named after, Chōshi, is not in it yet. What is there is a clean small reincarnation ladder with a handful of upgrades and an honest explanation on the shop screen. Half an hour sees the deaths stop paying for themselves, which is the point at which the game admits it is unfinished.